1st January 2019


PragmatIC is reinventing electronics for mass market applications. Its unique technology platform delivers ultra- low cost flexible integrated circuits (FlexICs) thinner than a human hair that can easily be embedded into everyday objects. Revolutionising Near Field Communications (NFC) using PragmatIC’s unique technology looks set to change the shopping experience for millions of consumers in the years to come. PragmatIC’s CTO Richard Price tells us how.


The power of tagging and tapping

Embedding NFC enabled tags into supermarket products offers brands the opportunity to transform everyday items into key marketing assets, influencing purchasing behaviour and building direct connections with customers in an ever more competitive landscape. Consumers can benefit from interactive personalised experiences, with access to product information before, during and after purchase, simply by tapping their NFC enabled smartphones.

This is an extract from an article in LAYERS 4. Edition 2018/2019. To read the full article click here