Evatec has established its own sales and service organization in South Korea. Industry expert Hyeyoung Yoon is leading Evatec Korea as its new Managing Director.
South Korea is a key market spanning memory, foundry and OSAT, establishing a direct local presence through its own sales and service subsidiary brings Evatec closer to its Korean customers.
Evatec is excited to welcome Hyeyoung Yoon to lead Evatec Korea. She brings more than 30 years of experience in the semiconductor equipment and materials industry, including more than two decades in equipment sales for Korean customers. She knows their expectations first-hand: Korean customers are known for "ppalli-ppalli", a culture of speed in which answers are expected the very next day. For Hyeyoung Yoon, however, joint success comes from more than speed. It comes from mutual trust and working closely together every step of the way.
"Making the customer aware of the efforts we are currently making on their behalf is the very foundation and core of good service," she explains.
Close collaboration between headquarters in Switzerland and the local team is central to her approach. "We must act as a single, unified unit and communicate transparently," says Hyeyoung Yoon. "My role at Evatec is to serve as a steadfast bridge between headquarters and our Korean customers, improving understanding and delivering success for both sides."